Ever feel as though your startup is sprinting in every direction—building products, chasing investors, juggling PR—only to realise your marketing is stuck in limbo? It’s a tale as old as tech itself: a brilliant idea, a promising prototype, and a dynamic team… yet somehow the brand message barely registers on anyone’s radar.

The automotive industry is at a crossroads. Traditional branding, steeped in masculine tropes, feels increasingly out of step with modern consumers who value sustainability, inclusivity, and practicality. Forward-thinking brands have an unprecedented opportunity to disrupt the status quo.

Startup gurus, I see you there, teetering on the edge of marketing overwhelm. Your to-do list is as long as a winter night and just as gloomy. There's SEO, email marketing, social media, content creation, influencer partnerships... the list goes on.

Let's take a breather from the hustle and ponder a slightly philosophical question – is patience really a virtue in marketing? Should we embrace the age-old adage, or is it a load of tosh in the speed-fuelled world of startups?

It's rough around the edges. It's awkward. It's... cringeworthy. But hang on, wipe that sweat off your brow because here's the kicker - that cringe, my friends, is excellent.

You might ask, "Who are these elusive creatures, and how do I lure them to my wonderful product?" Grab that G&T, get comfy, and embark on a thrilling expedition into the land of buyer personas with me.